State Of Indian Ecommerce Report Q3 2023

State Of Indian Ecommerce Report Q3 2023

The total addressable market for Indian ecommerce is projected to reach $400 Bn by 2030, expanding at a CAGR of…

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State Of Indian Ecommerce Report Q3 2023

Quoted & Trusted By

the economist
business insider
cb insights
the huffington post
the economic times
live mint
the times of india

Key Highlights

$400 Bn

Ecommerce Market Opportunity By 2030


Indian Ecommerce Industry Will Be Driven By The Fashion Segment In 2030

$33 Bn+

Total Funding In Ecommerce Startups From 2014 To H1 2023


Funded Ecommerce Startups In India

Table Of Contents

  • India’s Digital Economy In A Nutshell
  • Ecommerce Market In India: A Snapshot
  • India’s Ecommerce Landscape: Key Players
  • India’s Ecommerce Opportunity
  • Market Size
  • Ecommerce Shoppers In India
  • Ecommerce In India: Key Growth Drivers
  • India’s Ecommerce Ecosystem
  • India Vs China Vs The US: A Comparison
  • Ecommerce Funding Trends
  • Ecommerce M&A Trends
  • 10 Biggest Funding Rounds Raised By Ecommerce Startups In Q2 2023
  • Top Ecommerce Sub-Sectors In Q2 2023
  • Top Ecommerce Startup Hubs In Q2 2023
  • Notable Ecommerce Investors In Q2 2023
  • Celebrities Backing Ecommerce Startups
  • InFocus: Unlocking D2C Opportunities In Tier II & Beyond Markets
  • The Market Opportunity
  • Key Factors Supporting Rise
  • Emerging Hubs’ D2C Landscape
  • Top Funded D2C Brands & Categories In Emerging Hubs
  • Opportunities & Challenges
  • Ecommerce Startups’ Stock Performance
  • Key Challenges Of Ecommerce In India


Even amid a significant funding setback—marked by a 71% drop in funding and a 50% decline in deal count in Q2 2023—the Indian ecommerce sector shows signs of resilience and promise. The increasing nationwide adoption of ecommerce suggests a robust future for the industry. Importantly, the untapped growth potential in Tier 2 and 3 cities has encouraged companies to develop innovative strategies tailored to these emerging markets. The proliferation of startups originating from these lesser-known regions underscores both the entrepreneurial vigor and the untapped market opportunities that exist. However, obstacles like limited investor presence and scarce networking opportunities remain challenges that need to be overcome. Addressing these issues could catalyze unprecedented growth in India's ecommerce sector.

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